We believe the humane treatment of animals should extend to those that make your pets’ ancestral diet.
We started our journey with the purpose of offering a better freeze-dried dog food – one filled with not only nutrition but also ethical values. At Purpose we just don’t want to bring another freeze-dried raw pet food diet to the market – we are setting a new standard of quality in the pet food industry while supporting independent American family farms and raising awareness of animal welfare.
At Purpose we believe you shouldn’t have to worry about what’s in your pet’s bowl or how the ingredients got there. Serkan KutlubayFounder
It’s often easy to forget that the pet food on your pet’s bowl was once an animal. But how was that animal raised? How was it treated? We believe the humane treatment of animals should extend to those who make up your pet’s ancestral diet.
Therefore the practices of our suppliers are always guided by an attitude of care, responsibility and respect. We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices. Our foods and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals and natural vitamins in a human-grade food production facility.
We started in 2014 and haven’t stopped smashing it since.
Because we located in a city never sleeps, we are 24/7 and
always trying to bring something new matching our ethical
Purpose was born
First production batch released
and distributed nationwide
Manufactured first test batch
Expanded our product line from
6 to 18 SKUs and added first
cat food and treat product