At Purpose we believe you shouldn't have to worry about what's in your pet’s bowl or how the ingredients got there.
It’s often easy to forget that the pet food in your pet’s bowl was once an animal. But how was that animal raised? How is it treated? We believe the humane treatment of animals should extend to those who make up your pets ancestral diet.
Therefore, the practices of our suppliers are always guided with an attitude of care, responsibility and respect. We only work with suppliers who either have a humanely-raised certification label or have extensive humanely-raised practices.