NUTRITION & SAFETY

We know there's a lot of concern about how pet food is sourced and manufactured – and with good reason.

Purpose food formulas are passionately prepared with:

  • Humanely-raised, farm-raised, pasture-fed, free run, cage-free, wild-caught, antibiotic free, steroid free proteins
  • Produce is 100% organic, locally sourced
  • We source our vegetables, fruit and meat from local suppliers who have passed extensive vendor program

THE FREZE-DRIED RAW DIET

An ancestrally appropriate raw food diet has been shown to enhance immune system function and promote health in canines and felines.

Because the freeze-dried process removes moisture it doesn’t have to be kept frozen. It maintains the nutrients of a raw diet, but with the convenience and safety of not dealing with frozen or traditionally raw meat.

TRANSITIONING  TO FREEZE-DRIED

Transition is the most essential element of a healthy and safe change from dry kibble or canned wet food to a freeze-dried diet. We recommend making this transition slowly. Allow a minimum of one week for a pet’s digestive system to [properly adjust from a highly processed diet to a new diet of freeze-dried food.

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