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OUR PURPOSE


Located in New York, NY. Purpose manufactures ready to feed, human-grade, humanely raised freeze-dried food and treats for dogs.

We started our journey in early 2014 with the purpose of offering a better freeze-dried dog food – one filled with not only nutrition but also ethical values. At Purpose we just don’t want to bring another freeze-dried raw pet food diet to the market – we are setting a new standard of quality in the pet food industry while supporting independent American family farms and raising awareness of animal welfare.

HUMANELY RAISED ANIMALS
At Purpose we believe you shouldn’t have to worry about what’s in your pet’s bowl or how the ingredients got there. It’s often easy to forget that the pet food on your pet’s bowl was once an animal. But how was that animal raised? How was it treated? We believe the humane treatment of animals should extend to those who make up your pet’s ancestral diet.

Therefore the practices of our suppliers are always guided by an attitude of care, responsibility and respect. We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices. Our foods and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals and natural vitamins in a human-grade food production facility.

USA Sourced Made & Packaged

We are proud to source USA farm-raised, pasture-fed, free-run, and wild- caught ingredients with no added hormones or antibiotics.

Operational Excellence

✓ USDA certified and inspected facility
✓ GFSI – FSSC 22000 Certification
✓ EU Certification

60 Day Guarantee

Our 60 day consumer satisfaction guarantee gives pet owners the freedom to try our products risk free.

OUR PROMISE

ANIMAL WELFARE

At Purpose we believe you shouldn’t have to worry about what’s in your pet’s bowl or how the ingredients got there.

Green America Approved!


We are a Green America Approved Business. Green businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.