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What Is freeze-dried?


RAW meat is flash frozen to lock in freshness and then subjected to temperatures below freezing. This allows the water that forms into ice crystals to evaporate thus “freeze-drying” the RAW meat. Freeze-drying retains all the active nutritional elements in the RAW food while allowing it to be safely and conveniently stored without refrigeration. Freeze-dried food is ideal for traveling, training, snacking, and everyday meals. Freeze-dried products made by Purpose are identical in nutritional composition and bioavailability of nutrients to that of fresh, raw food, and treats.

Freeze Dried VS Kibble

Compare and see why freeze dried matters

PURPOSE FREEZE DRIED
– High In Protein
No Added Carbohydrates
– 95% Real Fresh Meat
– Grain Free
– Gluten Free
No Artificial Preservatives
No Added Salt or Sugar
– No Artificial Flavors and Colors
No Synthetic Ingredients
No Fillers

KIBBLE & CANNED FOOD
– Low In Protein
– High In Carbohydrates
– Mostly Meat By-Products
– Mostly Not Grain Free
– High In Gluten
– Contains Artificial Preservatives
– Added Salt or Sugar
– Has Artificial Flavors and Colors
– Contains Synthetic Ingredients
– Contains Fillers

Freeze Dried Benefits

Upgrading to Purpose will bring these benefits to your dog

Fresh Breath

Strong Teeth

Ideal Weight

Strong Bones

Reduced Odors

Thick Glossy Coat

Firm Muscle Tone

Healthy Digestion

Healthy Gums

Reduced Stool

More Energy

Happier Pets